Is cinema dead debate

with the on going change in technology has it create a make or a brake in cinema?
With the grow in technology people have more access to facilities that in the past we wouldnt of usually had access to which has put a bur-don on the studios shoulders as they are being robbed under the light of day for their multi million dollar products however is there still hope for cinema or not?

When cinema first started it was more of a treat to go to the cinema as a family thing or even with friends, people didn't have access to television DVD's internet extra to view these products on.

However with the grow in technology the film producers have ways of trying to keep people in the cinema however do these work?

• As technology has developed, the use of 3D/IMAX and special effects has become more popular in big films. It offers the audience a chance to experience something they couldn't get at home.

The 3d/IMAX isn't available in all cinemas across the country meaning the experience isn't their for everyone. Not only this the price of the tickets to watch a 3d film can be upto £10 each as a round figure totalling to nearly £40 on a night to an average sized family without including the additional beverages which are likely to be purchased or maybe an evening meal out followed before or after the film which turns the whole experience into a costly night out, or the family could wait a few months and purchase the DVD when it is released and watch it countless of times over, Okay maybe you wont be able to view the film with its full potential of the 3d effects and the cinematic surround sound but this doesn't usually come into consideration.

• Film reviews from film critics and other movie-goers may influence a viewers choice on whether to watch a film or not.

The film reviews could go either way or leave you as confused about the film as when you started with several different opinions.

• American films can afford to put a lot of their money into advertising, which means it has a better chance of attracting an audience to watch it at the cinema.

• Orange Wednesdays have brought audiences back into the cinema as it offers a two for one deal.

• Sainsburys Nectar points and Tesco Club Card points can be used to buy cinema tickets (this deal would bring in a big audience because lots of people shop here).
• There are so many internet virals of trailers and movie clips that it makes people want to go and see the film.

• Cinemas offer an experience you can't get anywhere else, for example; Vue in Eastleigh offer a variety of different seating styles like bean bags, arm chairs, and standard seats.
• See Films First offer exclusive access to members who are signed up to see a film before it premieres to the public in cinemas.

• ODEON also offer a Premiere card to people, the system works by awarding points for every £1 that is spent at ODEON. This makes people more likely to go to the cinema more often as they are getting extras.

Obviously a few of these arguments are well rehearsed. DVD sales are now a huge part of the Hollywood marketing machine – an estimated 60% of revenue from the US came in home sales, compared to 23% for tickets. While the opening weekend extravaganza is as important as ever for summer blockbusters like Star Wars III, any number of films now do as much, if not more, business on the small screen. And, of course, there's that old problem for Hollywood of piracy (oddly not something that Joe Public is losing too much sleep over), which meant that Star Wars was available on DVD across the world just hours after it hit the cinema.
http://blogs.guardian.co.uk/culturevulture/archives/2005/06/15/is_cinema_dead.html